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SEO Resources
SEMrush
SEMrush lets you analyze all of your competition's efforts, including display and paid search.
semrush.com
Ahrefs
With Ahrefs, you can reverse engineer what they've done to get to the top of the results.
ahrefs.com
Moz
Moz is a full featured SEO suite.
moz.com
How SEO Works
platowebdesign.com
How Search works
google.com